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Blog

Eco-Friendly Laundry Tips for Cotton Clothing

Cotton clothing is a timeless staple—lightweight, breathable, and perfect for everyday wear. But maintaining its softness and longevity while staying mindful of the environment requires thoughtful laundry habits. Washing your favorite cotton dresses, co-ord sets, or tops doesn’t have to cost the Ear...

The Return of Indigo, Ajrakh & Dabu Prints 

In a world of fast fashion and fleeting trends, there’s something undeniably refreshing about the quiet power of traditional Indian prints. Among them, Indigo, Ajrakh, and Dabu have stood the test of time—rich in heritage, crafted by hand, and brimming with earthy elegance. Today, these ancient tech...

Why 100% Cotton is the Best Fabric for Everyday Wear

When building a wardrobe for daily life, the fabric you choose plays a major role in your overall comfort, confidence, and style. Among all textile options available, 100% cotton stands out as the most trusted and timeless choice. Here’s why it continues to be the go-to fabric for effortless everyda...

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